Social media manager job description
A complete template to copy: duties, requirements, hours and pay. Replace the parts in [square brackets], or fill them in with the generator.
The template
Social media manager (remote) About us [Company] is [one line on what you do and who for]. We're looking for a social media manager to plan, post and grow our social media accounts. What you'll do - A content calendar with a steady mix of posts - Short-form video, captions and hooks - Graphics made from your brand templates - Replies to comments and messages - A weekly report on reach, engagement and followers - Testing what works, and doing more of it What you'll need - Two or more years managing social accounts for a brand or business - Strong written English for captions and replies - A content calendar habit: planning weeks ahead - Basic design or video skills in Canva or CapCut - Reading the numbers: reach, saves and clicks, and what to change next - Examples of accounts you've grown, with results Nice to have - Paid social on Meta or TikTok - Short-form video editing - Replying to comments and messages for a brand Hours and time zone [20 or 40] hours a week, overlapping [your time zone] business hours for at least [3] hours a day. Pay [Your rate: an hourly range or a monthly amount], paid [monthly] by [bank transfer, Wise or PayPal]. How to apply Send a short note on why this role fits you, two examples of similar work, and the hours you can reliably cover. We reply to everyone.
What to pay a social media manager
- Freelance rate, worldwide
- $14–35/hr
Typical range for social media managers on past Upwork contracts. Upwork (opens in a new tab), checked Oct 2026
- Full-time salary in the Philippines
- $500–1,200/month
Beginner $500–650 to expert $700–1,200, as workers report them. OnlineJobs.ph salary guide (opens in a new tab), updated April 2026
Tips for this job ad
- Name the platforms that matter to you instead of asking for all of them.
- Ask for links to accounts they've run, not just screenshots.
- Say how much content you'll supply, like photos and products, and how much they create.
Questions to ask in the interview
All 25 social media manager interview questions- 1
Walk me through how you'd plan a month of posts for us.
A good answer: They start from our goals and audience, mix types of posts, use a calendar, and leave room for timely posts.
- 2
How do you decide whether a post did well?
A good answer: They look past likes to saves, shares, comments, clicks or messages, and use what they learn in the next posts.
- 3
A follower leaves an angry comment on one of our posts. What do you do?
A good answer: They reply calmly in public where it helps, move details to a private message, and tell you if it's serious.
Questions about hiring a social media manager
Still unsure? Contact us. A person reads every message.
Keep reading
- Hiring a social media managerWhat a social media manager does, what they cost and how we test them.
- 25 social media manager interview questionsGrouped, with what a good answer shows and the red flags.
- How much does a virtual assistant cost in 2026?A full-time virtual assistant costs about $480 to $2,000 a month hired direct in the Philippines, or $999 and up through an agency. Rates by country and role.
- Virtual assistant cost calculatorMonthly cost by role, country, hours and how you hire, from published rates.
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